Blue Q Product Design

Here is another segment continuation from the series "Work I Do" haha? Yes, I just decided to name it, since I suspect a lot of upcoming posts on this topic. (Since as I mentioned before, school is life at this point)

So this one particular project is based on a company called Blue Q. They are known for their quirk designs, but have been criticized before for their over-packaged products. Especially during a time where the green-movement is a hit, or perhaps a fad (we have to wait a while longer to see for this one) consumers are often than not concerned with the packaging. The point here being, if it's nicely packaged enough, maybe consumers will think twice before throwing something out. The main product here is the totebag; its purpose being to promote one of the 3Rs we learned in grade school: REUSE. The key here is to not seem like a hippie and be all in your face about it.


This campaign is called "No Evil." Evil being the plastics, trash, or whatnot for the totebag.

Use No Evil: The totebag.

This is the sunglasses. See No Evil: Rose-coloured Sunglasses, the evil here being the world.

Hear No Evil: Noise Canceling Headphones.

Smell No Evil, Taste No Evil: Mint, Strawberry and Creme-sicle Flavored Toothpaste.